Exactly, what has made SharkTank India a household name in India
- Mayank Sehgal
- Jan 17, 2022
- 4 min read
People who have been following International formats, Shark Tank isn't a new name, but for around 210 million households in India who own a TV set, #SharkTank came as platform of faith that yes, dreams can get fulfilled and there is someone out there who is ready to believe in your entrepreneurship journey.
What is Shark Tank India?
#SharkTankIndia is an Indian business reality television series airing currently on Sony Entertainment Television and its OTT App - SonyLiv.
The show is an Indian franchise of the popular American show, Shark Tank, which was originally based on the Japanese show Dragon’s Den, which came out in 2001 and has been produced in 30 countries ever since.
The show is about entrepreneurs from different sectors, demographies and their entrepreneurship journey, pitching their business to a panel of five investors (called the ‘sharks’ in the series). The show format is for the participant (entrepreneur) to make the best pitch of his business, go through a series of questions and answers, gain the confidence from the Shark panels and make them invest in your startup.
Sounds like a great way to get funding (and fame) for your business idea right?
Happy to share an insight that, the show received some 62,000 applications from aspirants in India, out of which only 198 got selected to pitch their startups to the Sharks.
The show has telecasted 20 episodes so far out of the scheduled 43 and is really becoming a social rage, with difference of opinions sure. While there are memes
'Shark Tank India' has emerged as a symbolic representation of the growing Start-Up culture in the country. It is where big aspirations meet the biggest minds, and they together chart out a 'new idea of India'.
Apart from the regular memes emerging from the content of Sharks like Ashneer Grover, Founder, BharatPe and Namita Thapar, CEO, Emcure Pharmaceuticals, each regular consumer of content have picked their favourite Sharks and often has led to discussion about business, idea, profits, whether invest-able or not.
How has Shark Tank become a common household name?
While the show makers as well as the Sharks have faced a lot of criticism from a certain consumer set across social media platforms like twitter, the show also has been subjected to not been able to meet the standards set by the international format.
Parrot Analytics has found that the audience demand for Shark Tank is 8.2 times the demand of the average TV series in India in the last 30 days.
How fast is demand for Shark Tank growing? (30 days)
How is this TV show trending in India? (60 days)
Source: Parrot Analytics
Looking at the such massive surge in content demand from TV owning households, even SonyLiv has decided to dub the Hindi content into Tamil and Telugu languages for mass consumption even in southern states.
We, Indians, love dramas...
While it may have attracted a little criticism, mostly the parents, ones in 50s-70s have the loved the show. Major contributor, of course are the ease at which each terms like Gross Profit, Margin, Equity have been detailed and explained via graphics, charts and the shark themselves, making the common mass audience to consume, understand and evaluate each terminology and pitch made in the show by participating start up founder(s).
From the niche consuming audience, the show moved to mass consumption in no time and has been a centre of discussion amongst households. Young entrepreneurs are being questioned by parents about their start-ups with a lot intrigue.
Teenagers and Students are posting about how their parents now fully supporting them to go and out try their hands at entrepreneurship.
Some people also have picked their favorite sharks just because how they have presented themselves during the show:
We, as a country, are moving ahead of sob stories content and witnessing a huge growth in people stepping forward as creating businesses, generating employment from all across of India.
With India making a record in number of unicorn amongst the start up, I personally, think this show will be a stepping stone for the generations to go all in.
The show format might be different from the US and might not be wanting to be a part of the content consuming audience, that's okay but don't we all agree that kids as little as 9 years old to 70 years are definitely trying to change the perception about building business in this country.
“Badalte Bharat ki nayi soch ko mil raha hai ek naya manch, jahan ubharte businessmen ke sapne honge sach” says Shark Tank India.
To all those who have been complaining about the content must also be aware that, Shark Tank in US at a point of time was so large, that the show itself used to charge a tax called the “Shark Tank Tax” by asking for 2% equity or 5% of future profits on companies who were just even pitching their businesses.
Shark Tank India just like other reality show is rooted from their foreign counterparts but has a unique theme all around it for the Indian chapter. The show promises to make entrepreneurship a reality in India by onboarding some of the best entrepreneurial minds in India.
#SharkTankIndia is changing the way a common Indian thinks about start-ups & has made entrepreneurship step into mainstream professional journey.
Look at these statistics from Shark Tank India episodes so far, to understand the impact:
18% of the pitches were by couples
34% were by families
An amazing 48% had a woman co-founder
22% had at least bone co-founder below 25 yrs
1/3rd of pitches were from smaller cities, Tier 2, Tier 3 towns
Almost 40% of the cos were started during Covid
70% of the cos had no previous funding
Only 7% of founders had an IIT/IIM background
Follow the relevant people here:
Namita Thapar: Twitter |
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