#PawriHoRahiHai : See what all Brands joined this Moment Marketing so far..

Marketers say brands are generally quick to latch onto new trends to connect with their followers and audiences, which primarily forms the new norms of Moment Marketing!

If you recently found your colleague humming onto #PawriHoRahiHai song by Yashraj Mukhate or the original tweet from Dananeer, you've have started humming this trending note by now.

While this has gone viral, a lot many brands like Myntra, State Bank of India, Uttar Pradesh Police, Netflix, Swiggy, Realme, Press Information Bureau, Oyo and Zomato have hopped onto this boat with some extremely funny yet effective creatives..

Gathered a few creatives from the brand here:

(My favourite is the one from Dunzo, scroll down)

In the recent past, Sudden Discovery of Monoliths across the globe also created such moments from brands which were rib tickling, find my post about #monoliths.

Moment marketing: refers to creating relevant and consistent connections between offline and online media in real time. The key to really “being there” when a customer reacts to a TV ad, sports event, or even a change in the weather is the ability to link offline media with search intent. Source: iprospect

Came across more interesting creatives from brand or want to feature your creative? Mention in comments below or reach out to me!